For independent therapy practices

Your advantage is the time you give each patient.

How you show up for your patients is exactly why they come to you. That same time and attention is also why a potential new patient can wait until 9pm, or the next day, for a reply. And it's why most of the people you've already helped and discharged haven't heard from you since. Neither one is a failure of effort. Both are quietly expensive.

01

You already own a list of people who trust you.

Think about everyone you've discharged over the years. Each one already decided you were worth it. Most clinics never reach back out — and most of those patients will need care again.

In a cohort of 250 people recovered from low back pain, 69% had another episode within twelve months and 41% went looking for care. The only question is whether they think of you, or whoever comes up first in a search.

69%had a recurrence within 12 months of recovery
41%went looking for care for that recurrence
139median days from recovery to the next episode

02

And they book at several times the rate of a stranger.

A text from the clinician who treated you lands very differently than an ad. It also costs 5 to 25 times less than acquiring a new patient.

Odds of becoming a patient

A past patient you reach out to60–70%
A stranger who found you online5–20%

03

Your response time matters more than you think.

Reply speed has an outsized effect on whether someone books at all. Replying within five minutes instead of an hour triples your odds.

Within 5 minutes
21x
Within an hour
7x
After a day
60x less

Relative odds of reaching and booking someone, by time to first reply. MIT Sloan / Harvard Business Review.

04

And you're in the treatment room.

While you're providing individualized care, answering within five minutes and staying on top of your discharge list would both add patients every month. Neither fits inside juggling a full caseload.

2:15pm — “can I get in this week?”2:15pm — you're mid-session4:40pm — last patient6:30pm — notes9:10pm — you reply. They booked elsewhere at 2:40.

Pivot

These two jobs are the entire thing we do.

Works your list

Texts the patients you already treated, in your voice, and books the ones who are ready straight onto your calendar.

Answers in minutes

Every new patient gets a real reply in about two minutes — at 9pm, on a Saturday, while your hands are still on a patient.

Private pilot

Want to give us a try?

$299 for full 30-day pilot access. If no new evaluations get booked, full refund.

By submitting, you agree that Pivot may contact you about the pilot.

Request access